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Marketing Management Philip Kotler, Mairead Brady Pearson Prentice Hall, 2009 - Education - 889 pages
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Zimbabwe. Dawn Iacobucci's MARKETING MANAGEMENT, 5E provides the material that upper level undergraduate, first-year MBA and EMBA students need to master core concepts in marketing management. Examples and cases help readers understand how a competitive global marketplace and changes in technology affect the marketing decisions that managers.
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Marketing Management Philip Kotler, Kevin Lane Keller, Alexander Chernev Pearson Education, Apr 9, 2021 - Marketing - 608 pages "The 16th edition of Marketing Management builds on the.
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Contributor. Internet Archive. Language. English. xxxix, 729, [45] pages : 29 cm. This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index. Defining Marketing for the 21st Century.
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Marketing Management, 4th Edition ISBN10: 1260381919 | ISBN13: 9781260381917 By Greg Marshall and Mark Johnston © 2023 Format Options: Lowest Price! eBook from $59.00 Print from $70.00 Connect from $148.71 Note: Does not come with digital platform access (e.g. Connect, ALEKS, SIMnet etc.) Select duration of access:
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Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
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Marketing Management I'm a student I'm an educator Marketing Management, 16th edition Published by Pearson (September 29, 2021) © 2022 Philip Kotler Northwestern University Kevin Lane Keller Dartmouth College Alexander Chernev Northwestern University Best Value eTextbook /mo Print $74.99 Revel $94.99 Pearson+ subscription /mo
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Refresh and try again. Rate this book. Clear rating. 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. by. Philip Kotler. 4.08 avg rating — 1,102 ratings — published 2003 — 33 editions.
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book.
Textbook of Marketing Management, 1/Ed.
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